Marketing management articles

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  • Date: 08 Aug 2018, 11:41
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Style, shape, design, colour, quality and other physical features of a product, Packaging and labeling of a product, Branding and trade mark given to the product, Product innovation, and Product servicing. This article examines and explains how the use of such technologies has transformed the way in which marketers and salespersons operate. It is the blending of four inputs (4 Ps) which form the core of marketing system. Read More, measuring Market Demand, marketing managers are routinely using the statistical tools like regression analysis, factor analysis, etc., models like markov process model, sales response models to support decision making process. It involves Accessing Internal and External sources of information Identifying information problems and providing solutions to prevent these problems Analysis and processing. Sales Force is expensive and companies are looking forward to managing them in an efficient and effective manner. This definition treats marketing as one managerial function. Pricing has an important bearing on the competitive position of a product. These are: product, price, promotion and physical distribution. While the West has for long seen as an exemplar in this regard, the developing world is also catching up though slowly. Companies must understand importance of customer satisfaction and then build process around. Price is the marketing mix element that produces revenue. Read More About the Author(s) MSG team comprises experienced faculty and professionals who develop the content for the portal. Read More, building Customer Satisfaction. A marketing manager executes his marketing strategies through these instruments. The article discusses in detail formality in writing about the meaning and purpose of marketing strategy. Meaning of the term 'marketing mix' is made clear with reference to the following points: Marketing mix is the combination of four basic elements/ingredients under one head. The key themes in this article are that while traditionally marketers used to push products and brands to the consumers, new age technologies have enabled them to pull consumers based on predictive capabilities that let them sense, intuit, and determine what the consumers would. The four components of marketing mix are also called "marketing mix variables" or "controllable variables" as they emanate from within the enterprise and the marketing manager can use them freely as per his desire or need of the situation. Social, cultural, individual and emotional forces play a big part in defining consumer buying behaviour. Wide in scope : The concept of marketing is wide/comprehensive. Read More, sTP stands for Market Segmentation, Targeting and Positioning. Thus, goods and services constitute the basic and the most lively element in marketing. Read More Marketing Model based on Customer Value Creation through Market Sensing and Learning This article examines the latest trends in Marketing wherein the concept of Customer Value Creation has become important for firms to capture market share. Business buying behaviour is influenced by economical, company, individual and interpersonal factors. Here, the needs and expectations of consumers are given special attention and 4 Ps are adjusted accordingly.

Marketing management articles

Production and articles marketing are closely related activities. Marketing relates to goods and services. Precedes and follows production, they provide companies with valuable information of customers. The most articles sought after of them are usually reserved in their endorsements.

Articles on, marketing, management.Marketing for the 21st Century.

Read More Value Networks and Marketing Channels Value Networks and Marketing Channels are ears the and eyes of companies in the market. Selective distribution through authorized dealers is quite convenient. The product mix includes the following variables.

Drucker, the first function of marketing is to create a customer or market.These are the key themes that are explored in this article.Foremost companies must allocate funds for research and development, the conventional way is the percent of sales technique.